Market Analysis & Positioning, Brand Identity, Packaging, Print Collateral, Signage, Apparel, Responsive Website
flashlightfoods.com
Innovated this new food brand from the ground up by developing a consistent look and experience across all consumer touchpoints to portray their brand message of "by kids, for kids".
Role: Lead Designer, Art Director
Agency: Landy Creative
Market Analysis & Positioning, Brand Identity, Packaging
Transformed this brand’s shelf presence with an identity and packaging refresh that showcases their unique qualities in this overwhelming functional beverage category.
Role: Lead Designer, Art Director
Agency: Landy Creative
Responsive Website
kidsecoclub.org
Redesigned this non-profit website to clearly communicate their message with less content, more imagery. Their web presence is now compelling, informative, and user friendly for their target audience – kids.
Role: Lead Designer, Art Director
Agency: Landy Creative
Corporate Identity, Business Card, Responsive Website
yourproducthub.com
Helped launch this new consulting business with a crisp identity and website to convey their expertise in bringing artisan, handcrafted products to market.
Role: Lead Designer, Art Director
Agency: Landy Creative
Identity System, Business Cards, Responsive Website
wisewomanchildbirth.com
Redesigned a unique identity system for this midwife by providing an elevated look while communicating her breadth of experience and roots in tradition.
Role: Lead Designer, Art Director, Project Manager
Icon System, Tri-Fold Brochure, Wordpress Website
magnoliawellnesscenter.com
Created a dynamic icon system, marketing collateral, and new website to promote the array of services offered at this growing chiropractic and wellness center.
Role: Lead Designer, Art Director, Project Manager
Packaging
Developed an iconic and handcrafted design for this nut butter product line being produced by a well known non-profit to be sold in local Whole Foods stores.
Role: Lead Designer, Art Director, Project Manager
Identity System, Business Card, Website
soulsanctuarysf.com
Designed a refreshing and approachable identity system for a yoga/massage practitioner to promote her growing business.
Role: Lead Designer, Art Director, Project Manager
Sub-brand, Packaging
Developed sub-brand and package design for new snack size product portraying fun, convenient attributes while maintaining the Drumstick brand equity.
Role: Designer
Agency: The Thompson Design Group
Packaging
Developed the design concept for a new product offering by Blue Diamond emphasizing attributes of healthy, breakfast spread, and strong color differentiation for 2 product types (ReadySpread & Homestyle).
Role: Designer
Agency: The Thompson Design Group
Marketing Plan, DTC Mailer
Worked on a team across several agencies to develop a holistic marketing concept, design elements, and direct to consumer mailer to promote the new and improved product.
Role: Designer
Agency: LPK
Packaging
Worked as part of a team creating concepts for this premium ice cream packaging redesign. Led implementation of chosen design direction across full portfolio of ice cream products.
Role: Designer
Agency: The Thompson Design Group
2009 Convention Promotional Guide
Designed pop-up guide to promote the 2009 AIA Convention in San Francisco. Highlighted points of interest in the city while conveying themes of cultural diversity and sustainability.
Role: Lead Designer, Art Director
Agency: 5 Spice Design
Packaging
Worked with design director to redesign packaging for a product previously branded AT&T, maintaining circular elements while adding bold brand color and energy.
Role: Designer
Agency: LPK
